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Guides, and the reasoning behind.

Practical guides on what we work on every day: management software, field operations, data integration, web performance. And how we reason before we build. Few things, said concretely.

July 8, 2026 · 6 min

PageSpeed and Pharos: two readings of the same site

PageSpeed measures speed and Core Web Vitals for people; Pharos measures how well an AI can read and cite you. Not competitors, complementary.

July 6, 2026 · 8 min

Almost 800 sites seen by an AI, and a ruler changed three times

Almost 800 sites run through Pharos in four days. Almost none block AI: the door is open. But in three days we changed the measuring stick three times, and that is the real story.

July 1, 2026 · 7 min

If an AI can't read you, it won't cite you

An AI reads your site differently from how you see it in the browser. Pharos is the free tool that measures, in a minute, how readable you are to AI.

June 29, 2026 · 6 min

A demo is not production: the checks before launch

A demo is not production: the difference is care. What we found on a company's website and platform at WMF2026, and the key checks before launch.

June 22, 2026 · 7 min

AI Act: from 2 August, AI must be disclosed, what changes for SMEs

From 2 August 2026, Article 50 of the AI Act requires disclosing AI chatbots and AI-generated content. Here is what really changes for an SME, and what to do now.

June 21, 2026 · 8 min

The right answer, before they leave your site

Visitors decide in seconds whether to stay, and often an AI answers about you instead of your site. Two ways not to lose them: GEO and an assistant.

June 20, 2026 · 5 min

Why we are called Verso

“Verso” is an Italian word: a direction, a line of poetry, an animal’s call, a moving-toward. Every sense of it says something true about how we build software.

June 19, 2026 · 7 min

AI in your SME: how to tell whether it really helps

Does AI pay off for your SME? A concrete decision grid to tell where artificial intelligence truly helps and where it only adds cost, before you spend.

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