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GEO

All the blog articles about GEO.

July 8, 2026 · 6 min

PageSpeed and Pharos: two readings of the same site

PageSpeed measures speed and Core Web Vitals for people; Pharos measures how well an AI can read and cite you. Not competitors, complementary.

July 6, 2026 · 8 min

Almost 800 sites seen by an AI, and a ruler changed three times

Almost 800 sites run through Pharos in four days. Almost none block AI: the door is open. But in three days we changed the measuring stick three times, and that is the real story.

July 1, 2026 · 7 min

If an AI can't read you, it won't cite you

An AI reads your site differently from how you see it in the browser. Pharos is the free tool that measures, in a minute, how readable you are to AI.

June 21, 2026 · 8 min

The right answer, before they leave your site

Visitors decide in seconds whether to stay, and often an AI answers about you instead of your site. Two ways not to lose them: GEO and an assistant.

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